Most leads don't convert on the first message. Real estate leads often take months to move from "just looking" to actually ready to transact, and the agents who stay in front of them consistently during that window are the ones who end up with the deal. An email drip campaign — a pre-written sequence that goes out automatically over time — is one of the simplest ways to do that without manually emailing every lead yourself. Most guides on this topic point you toward a real-estate-specific CRM with drip automation built in, often running $50-300+ a month. If you're not there yet, you can build a genuinely effective version using ChatGPT to write the sequence and a free email tool to send it — no CRM subscription required. What You Need ChatGPT (free tier works fine for this) to draft the email sequence A free email automation tool — Mailchimp and MailerLite both offer free tiers that include basic automated sequences, which is all a drip campaign needs to r...
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